Basket Maker by Marilyn Anderson
Extensibility is a term used for software, but it can also be used to describe building a house, a road or a website. It means starting off with something that meets your needs and planning for future additions.
Wikipedia describes extensibility as “Architecture that provides the design principles to ensure a roadmap for that portion of the road yet to be built.”
This concept of extensibility was applied to the website of artist Marilyn Anderson and the Pro Arte Maya Children’s Educational project, ProArteMaya.org, where we recently added updates and additions to an older website and a blog originally launched in 2007. And there’s still more to do, but at this time a link seems appropriate. Please visit www.proartemaya.org.
Want to practice some alternative copy editing? To see which words predominate in a website or a piece of writing, go to wordle.net with clipboard loaded with the block of text in question. Follow the directions for creating your own beautiful wordle “word cloud.”
A great example of online niche marketing, Field Notes offers an inexpensive, elegant and useful product that almost everyone can love (how’d they DO that?)
Initially, I was hooked by the Field Notes website. It’s built with WordPress and designed with an appealing retro look.
The folks at Field Notes describe their product as: “Inspired by the vanishing subgenre of agricultural memo books, ornate pocket ledgers and the simple, unassuming beauty of a well-crafted grocery list…”
Built with blog software, the site’s home page features regular (and amusing) updates. They take advantage of a range of social media and other tools to drive traffic to the site. These include a Facebook page, MySpace page, Twitter feed, an RSS feed and my favorite: a Flickr.com group.
The fieldnotesbrand.com online shopping cart integrates just fine with WordPress. Fulfillment services are provided by the North May Co.
Oh, and Field Notes make GREAT GIFTS. Orders always include extra goodies. Signing up for their mailing list gets you special offers.
