A great example of online niche marketing, Field Notes offers an inexpensive, elegant and useful product that almost everyone can love (how’d they DO that?)
Initially, I was hooked by the Field Notes website. It’s built with WordPress and designed with an appealing retro look.
The folks at Field Notes describe their product as: “Inspired by the vanishing subgenre of agricultural memo books, ornate pocket ledgers and the simple, unassuming beauty of a well-crafted grocery list…”
Built with blog software, the site’s home page features regular (and amusing) updates. They take advantage of a range of social media and other tools to drive traffic to the site. These include a Facebook page, MySpace page, Twitter feed, an RSS feed and my favorite: a Flickr.com group.
The fieldnotesbrand.com online shopping cart integrates just fine with WordPress. Fulfillment services are provided by the North May Co.
Oh, and Field Notes make GREAT GIFTS. Orders always include extra goodies. Signing up for their mailing list gets you special offers.
